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1984 und der 'Marketer of the year'

Heise kehrt aus gegebenem Anlass lesenswert ins Jahr 1984 zurück:

"Ursprünglich sollte Big Brother nur im Hintergrund murmeln, doch Ridley Scott schrieb eine Rede, die Big Brother und die Vernetzung von Großcomputern denunzierte: "My friends, each of you is a single cell in the great body of the State. And today, that great body has purged itself of parasites. We have triumphed over the unprincipled dissemination of facts. The thugs and wreckers have been cast out. And the poisonous weeds of disinformation have been consigned to the dustbin of history. Let each and every cell rejoice! For today we celebrate the first, glorious anniversary of the Information Purification Directive!"

Passend dazu wird Apple mehr als berechtigt bei AdAge.com zum 'Marketer of the year' erkoren. In dem ebenfalls äußerst lesenswerten Artikel gibt es einige tiefe Einblicke:

"Mr. Jobs' publicity machine garnered more than 6,000 iPod and iTunes stories in major publications worldwide. That compares to paid media spending in the first eight months of 2003 of only $10 million on
iTunes and $9 million on iPod, according to TNS Media Intelligence/CMR. Overall, Apple's paid media spending was only $69 million in the first eight months of '03."

Aus einem weiteren Artikel bei AdAge.com:

"The iPod phenomenon is real, and Apple is wisely using it not only to develop a new business segment (one that doesn't cannibalize its existing revenue) but as a doorway to the brand. If you like the iPod, you'll probably sign up for iTunes -- the online service that single-handedly showed the music industry the way back to paying customers. And you'll probably be inclined to check out Apple's laptops and the like, particularly if you visit any of its retail stores, which bring the brand vividly to life."

Ein aktuelle Ansammlung der inzwischen wirklich unzählbaren iPod-Artikel bietet heute auch Macworld UK unter der adäquaten Überschrift 'iPod news frenzy gathers pace'.

Auch bei Forbes.com ist man voller Lob:

"It ought to be dead by now, beset by time and big competitors. Be grateful it isn't. For in all its iterations since it was introduced to the world in January 1984--the Macintosh, then such sequels as the Mac II, PowerBook, Power Mac, iMac--the world's most persistent computer brand has done the most for all computer users. Not through market share, of course--bad business decisions, bad luck and bad behavior from friends and foes ruled that out years ago. But the Mac, always built by the rule that good design is paramount, has challenged and inspired everyone in the digital world."

Posted by Leo at 02:42 | Permalink


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